Lawyers should be cautious listing on directory websites

Lawyers should exercise caution when placing advertisements or listings in lawyer directory websites, some which offer free lawyer referrals to the public.

The Law Society has heard from members of the public, in particular women, who reported being treated very poorly and subjected to crude and abusive comments when seeking referrals from one such website.

Some members of the public may mistakenly view a directory website as in some way connected to law societies, in particular if the site features links to law societies or if it also purports to receive complaints about lawyers.

While there are legitimate opportunities for lawyers to advertise legal services on the internet, it is important to first verify the standards and reputation of those running a website.