Survey of BC lawyers provides direction to Law Society communications team

In November 2010, the Law Society commissioned a survey of BC lawyers to assess the various publications used by the Society to communicate with BC lawyers.

Specifically, the Society sought to better understand awareness, use and effectiveness of publications such as Benchers’ Bulletin and E-Brief as well as the Law Society website, and to use this information to make any necessary improvements to communications tactics.

The survey results are now in hand and, while pleased to learn that lawyers are generally satisfied with key publications, there is room for modest changes.

Notices to the Profession, Benchers’ Bulletin and E-Brief are the most widely read publications and most lawyers find the information useful.

However, many of the survey findings highlight the fact that lawyers are challenged by pressures on their time. In order to maximize the effectiveness and value of Law Society publications, the Society will be exploring ways to make communications more relevant, concise and ­user-friendly.

The first round of changes will be seen in the new website, which was launched on March 7, 2011. The Law Society looks forward to hearing how it has done in responding to comments and requests.

Thank you to all 500 lawyers who participated in the survey. The information is invaluable.

To view the full survey results, visit the Law Society website (Publications > Reports and Surveys).

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