Law Society revealed: a one-day insider’s view through Twitter

Law Society Twitter pageThe Law Society provided the public with a glimpse of its inner workings on Wednesday April 18 when it showcased in real time on Twitter the work it was doing.

The event was part of the Society’s ongoing commitment to transparency and accountability and was initiated by the Society as part of Law Week, which is put on by the Canadian Bar Association in partnership with the Society and others. The project’s goal was to increase public understanding of the role of the Law Society and the value provided by independently regulated lawyers.

The results of the campaign exceeded expectations with:

  • a potential reach to approximately 66,000 Twitter account holders through original Tweets, ReTweets and Mentions;
  • an increase in Law Society Twitter Followers of 11%; and
  • print and radio stories in the media about the Law Society and its campaign.

Throughout the day, the Law Society sent 100 Tweets covering everything from phone calls it received outlining concerns about the conduct of a lawyer to where the public can find important resources. Each Tweet respected confidentiality, privacy laws and Law Society disclosure rules. The society’s outgoing Tweets provided a revealing look at how it protects the public and supports lawyers in their pursuit of excellence.

Feedback on Twitter during the campaign was overwhelmingly positive. Some examples include:

“enjoying your open house content today”

“interesting stream to track”

“following this one all day”

A lasting record of the Tweets is on the Law Society website.